Comprehensive Law Firm SEO Audit: Get More Clients and Cases
Optimize your law firm website for search engines and get found by your potential clients online.
SEO Audit for Law Firms: What Is It?
Your legal firm’s website helps your potential clients find you and learn about your services. However, you may struggle to get a top position in the SERPs and get qualified leads if your website is not SEO-friendly.
As a lawyer, you are busy dealing with complex cases. You may not have enough time to conduct a detailed SEO audit. Don’t worry, as you can trust us for your law firm’s SEO audit and stand out in the competitive legal market.
We will analyze your law firm’s website to identify
- Technical SEO issues
- Content gaps
- Spammy or toxic backlinks
- Areas for improvement
Our detailed audit report will include data-driven recommendations to enhance your site’s visibility in local searches.
Hire Us for Your Law Firm SEO Audit
Ready to outrank your competitors?
Core SEO Audit has the expertise to conduct detailed SEO audits of websites across industries, including legal firms.
We understand that every legal firm has specific challenges. So, we offer auditing services according to your needs, whether you want to increase your online presence or attract more leads.
Moreover, we carefully collect and analyze your website data to give you a clear picture with valuable insights. So, focus on your clients’ cases while we take care of your website’s SEO.
What Does a Law Firm SEO Audit Include?
We conduct an in-depth analysis of all important ranking elements to understand what’s holding your law firm’s website from reaching its true potential. However, we don’t follow a one-size-fits-all formula; the services you get depend on the scope of your project and your legal website’s specific needs.
Crawlability and Indexability
We ensure that search engine bots can crawl and index all pages of your website. We also identify hidden crawling errors that may affect your website’s visibility.
Keyword Targeting and Mapping
We assess your keywords to determine if you are targeting the right phrases that your potential clients use when looking for legal help.
For instance, you can use service-related keywords,
such as
- DUI lawyer in [City]
- Divorce Attorney in [City]
- Child custody lawyer in [City]
Image Optimization
We also check the size, file names, and alt text of your website images, as they also contribute to SEO.
Mobile-Friendliness
Many users search for legal services via smartphones. So, we check whether your site has a mobile-responsive design.
Duplicate Content
Reusing the same text on multiple pages of your law firm’s website may affect its ranking, as search engines will consider these pages less valuable. Content duplication may also lead to penalties, hurting your SEO efforts.
Backlink Analysis
Our auditors will identify low-quality, spammy, and toxic links pointing to your site. We will also find opportunities to secure industry-related links from credible sites to improve search rankings.
Site Architecture
We evaluate the internal and external links of your site to ensure they are easy to navigate for users and search engines.
During this step, we also check your sitemap and URL structure to confirm they are consistent, clear, and updated.
Metadata
An important part of the SEO audit for law firms is evaluating the metadata of your website to ensure compliance with best SEO practices. These include meta titles, meta descriptions, and canonical tags of each page.
If a page is missing a title tag or has a vague title, it may fail to rank for relevant legal terms, or search engines may skip it entirely.
Site Speed
Your website’s loading speed impacts the user experience and search rankings. We ensure your page does not load too slowly, causing potential clients to leave your site.
Content Quality
We will evaluate your website content, including your location pages, service pages, and FAQs, to check if it’s up-to-date and contains relevant legal terms. This will also help identify thin or missing content.
Local SEO Audit
We will check your Google Business Profile, local citations, directory listings, and online reviews to ensure your local clients can find you in your specific region.
Competitor Analysis
We will assess the SEO strategies of the top law firms in your specific region. We will analyze their keywords, backlink profiles, content, and online reviews to help you outperform them.
Roadmap to Success: Benefits of SEO Audits for Law Firms
Still not convinced? Explore the benefits of getting help from our SEO experts for your website audit.
Get Data-Driven Recommendations
Our SEO audit service report provides you with a data-driven roadmap for SEO success. So, you can develop a better and more comprehensive strategy based on concrete evidence.
Focus Your Efforts on Your Services
You can focus on your complex legal cases while we streamline the process for you and handle your SEO audit tasks. Thus, you can save time and give attention to other important aspects of your law firm.
Ensure SEO Compliance
A detailed SEO audit of your law firm helps you stay current with the latest guidelines and algorithm updates.
Drive Organic Traffic
Optimizing your site for search engines will help you drive organic traffic and attract potential clients.
Set SEO Benchmarks
The findings of our in-depth analysis will help you establish an SEO baseline for your law firm, so you can determine if you’re on track.
Schedule Your Law Firm SEO Audit Today!
Want to capture more leads and increase your online presence? Fill out the form to contact our experts and book an SEO audit for your law firm today!
Contact us
Want to consult our experts or book your SEO audit services?
Fill out the contact form and get in touch with our SEO audit experts today!
